What are the types of persuasive techniques:
Appeals to Association
Bandwagon Appeal: taps into people's desire to belong
Snob Appeal: taps into people's needs to feel superior to others
Testimonial: relies on the backing of a celebrity, an expert, or a satisfied customer
Transfer: connects a product, a candidate, or a cause with a positive image or idea
Appeal to Values
Ethical Appeal: tries to gain moral support for a claim by linking the claim to a widely accepted value
Either/or fallacy: This technique is also called "black-and-white thinking" because only two choices are given. You are either for something or against it; there is no middle ground or shades of gray. It is used to polarize issues, and negates all attempts to find a common ground.
Appeal to Fear: makes people feel as if their safety, security, or health is in danger
Appeal to Pity: taps into people's compassion for others
Loaded Language: uses words with strongly positive or negative connotations (meanings) to stir people's emotions
Glittering Generalities: This technique uses important-sounding "glad words" that have little or no real meaning. These words are used in general statements that cannot be proved or disproved. Words like "good," "honest," "fair," and "best" are examples of "glad" words.
Card Stacking: This term comes from stacking a deck of cards in your favor. Card stacking is used to slant a message. Key words or unfavorable statistics may be omitted in an ad or commercial, leading to a series of half-truths. Keep in mind that an advertiser is under no obligation "to give the truth, the whole truth, and nothing but the truth."
Name Calling: This techniques consists of attaching a negative label to a person or a thing. People engage in this type of behavior when they are trying to avoid supporting their own opinion with facts. Rather than explain what they believe in, they prefer to try to tear their opponent down.
False Analogy: In this technique, two things that may or may not really be similar are portrayed as being similar. When examining the comparison, you must ask yourself how similar the items are. In most false analogies, there is simply not enough evidence available to support the comparison.
What is Propaganda?
Propaganda is a method and approach used to spread ideas that further a cause - a political, commercial, religious, or civil cause.
Propaganda is used to manipulate the readers' or viewers' reason and emotions; to persuade them to believe in something or someone, buy an item, or vote a certain way.